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Job Description

Skills Required: marketing, media, public relation, strategy

1. Marketing

a. Develop and implement a corporate and communications marketing strategy

and implementation plan and identify future opportunities for brand enhancement;

and

b. Manage external PR & Marketing events and maximise opportunities for

communications activity.

c. Work with the web team, to create, adapt, improve and optimize web communication

for SEO and organic and keyword search !
2. Press Relations

a. Identify press opportunities pursuant to the corporate marketing strategy

through regular proactive media initiatives, which include, but not limited to,

preparation of media releases, comment pieces, feature stories and letters to

editors, as may be applicable;

b. Manage day to day press relations with key organisations, journalists and

stakeholders;

c. Monitor regularly media mentions, responding or forwarding for response as

required;

d. Maintain a regular “news roundup” email to website users and stakeholders.

e. Maintain and update database of media contacts;

f. Prepare news releases and other communication materials for promotion of

events, launches and key company milestones; !
3. Social Media

a. To manage and lead all corporate social media activity (Twitter, Facebook,

Instagram, Linkedin);

b. To convert wide variety of social media users to actual users of the website. !

4. Email marketing and Inbound marketing management

a. Email campaign development and implementation

b. Manage inbound marketing system, including campaign development and

data analysis

c. Develop compelling custom content

d. Design and deliver emails

e. Craft email campaigns


About Edukasyon.ph

Edukasyon.ph is an EdTech Social Enterprise which believes that every student has the right to a quality, affordable education that will get them employed.Focused on creating Education to Career Pathways for students, it achieves this with a two-sided platform to bring universities and students together, bringing them choice, advice and convenience.Edukasyon.ph soft launched in the Philippines in Q4 2015.Edukasyon.ph is an award-winning EdTech Social Enterprise that helps students chart their education to employment paths. We help them discover thousands of colleges courses and dozens of careers, and find the right one for them. 
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